THE HOTEL CURALEAF

Everyone can check in. Not everyone gets a room.

Who?
Deep Dive Studios brings together the worlds of branded content and independent film, combining high-end production capabilities with the creativity, resourcefulness, and budget discipline required to deliver exceptional production value at any scale. Our experience spans film, television, commercials, social content, and integrated brand campaigns. Together with The Revival House, an unconventional creative agency with deep expertise in regulated categories and experiential marketing, including the launch of Bostica, we combine complementary strengths in entertainment, production, brand strategy, and experiential marketing to bring this concept to life. With Peter Odiorne a principal at Deep Dive Studios and his brother Jeff Odiorne a principal at The Revival House, the partnership brings together complementary creative, production, and marketing expertise to bring an ambitious idea to life.

What?
The Hotel Curaleaf is a traveling, scalable experiential event built around a custom-designed, high-end boutique hotel lobby. Featuring immersive social nooks, exclusive merchandise, and unexpected surprises, The Lobby is a destination unto itself, with the chance to win a weekend at the pop-up Hotel Curaleaf—the exclusive experience beyond the lobby, where winners become the stars of an original social series. The result is an experience designed to generate cultural buzz and extend the excitement far beyond the event itself.

(And yes, the acronym is intentional.)

Concept board illustrating the look, feel, and possibilities of The Hotel Curaleaf.
And yes, we proudly embrace AI as a creative tool to help visualize ideas, develop concepts, and bring early-stage thinking to life.

THE KEY POINTS:

  • The Concept: A traveling, scalable experiential event built around a custom-designed, high-end boutique hotel lobby—part luxury lounge, part social club, part unexpected adventure.

  • The Lobby: A purpose-built, immersive environment featuring stylish social nooks, curated spaces, and Instagram-worthy moments. A destination worth visiting all on its own.

  • The Experience: Guests check in, explore, socialize, discover Curaleaf products, and encounter unexpected surprises throughout the space.

  • The Merchandise: Exclusive, limited-edition Hotel Curaleaf hats, apparel, and collectibles—some available only through special giveaways.

  • The Mystery: Inspired by Charlie and the Chocolate Factory, select guests have the opportunity to unlock a coveted invitation to something much bigger.

  • The Ultimate Invitation: A weekend at the pop-up Hotel Curaleaf—an exclusive, fully realized boutique hotel experience in a destination like Palm Springs, complete with accommodations, lounges, entertainment, and curated experiences.

  • The Roadshow: The Lobby travels from city to city, adapting to different venues and audience sizes while maintaining its premium identity and building anticipation for the ultimate invitation.

  • The Social Series: The winners become the stars of an original, unscripted social series filmed during their exclusive weekend at Hotel Curaleaf, extending the experience into brand entertainment and generating cultural buzz well beyond the events themselves.

James, if you've made it this far and we've piqued your interest, give us 15 minutes to show you what's behind the lobby doors. We think you'll want to check in.

Thanks!