EXPERIENCE EPIC
You don’t always know how epic an experience will be until you experience it.
THE EXPERIENCES ARE REAL. THE STORIES ARE CINEMATIC.
Experience Epic is a multi-platform brand entertainment campaign combining cinematic narrative storytelling with authentic user-generated content across Vail Resorts’ owned and social channels — inspired by the real experiences of Vail Resorts guests.
An epic experience isn’t measured by the size of the moment. It’s measured by how long you remember it. Across Vail Resorts, those moments happen every day. Some are profound. Some are hilarious. Some are romantic. Some are victories. Some are disasters that become funny later. And some simply become the stories that start, “Remember that time we…?”
Through simple social prompts, the My Epic app, mobile submissions and on-property touchpoints, guests are invited to answer one question:
HOW DID YOU EXPERIENCE EPIC?
Their responses create an ongoing stream of authentic guest content while revealing the stories worth telling on a bigger canvas.
The most compelling experiences become the inspiration for Experience Epic—developed, recreated and cinematically reimagined by Deep Dive Studios in collaboration with Vail Resorts.
We don’t invent the epic. We find it—and turn it into entertainment.
ONE YEAR. FOUR SEASONS. ENDLESS STORIES.
Each quarter, a new 20-minute Experience Epic installment brings a collection of real guest-inspired stories together into one cinematic entertainment experience—showcasing different people, places, activities and seasons across the Vail Resorts world.
Each installment is designed from the beginning to become a complete content ecosystem: the full 20-minute experience plus multiple serialized short-form episodes, vertical cuts, social content, trailers and other assets distributed across the My Epic app, social channels, microsites and other Vail-owned and paid platforms.
A new installment every quarter gives audiences a reason to return throughout the year—while showcasing the extraordinary breadth of experiences available across Vail Resorts’ 42 owned and operated mountain resorts, from winter skiing and riding to hiking, mountain biking, golf, dining, festivals and other warm-weather mountain experiences.
Epic isn’t a season. It’s an experience.
THE EXPERIENCE EPIC FLYWHEEL
EXPERIENCE → SHARE → DISCOVER → CREATE → WATCH → INSPIRE → EXPERIENCE AGAIN
Guests experience Epic. They share it. Vail discovers the stories. Together, we turn the best into entertainment. Audiences watch, imagine their own Epic—and are inspired to experience it for themselves.
EXPERIENCE EPIC
Real experiences. Real memories. Stories worth retelling.